Summary

Role

Responsible for leading research and design.

The New York Public Library required a redesign of its Blogs section as part of broader website re-platforming efforts. NYPL Blogs contain librarian-generated content aimed at expanding patron knowledge of the Library collections and resources. However, we discovered that users were leaving the site after reading individual blog posts and were rarely browsing other blog content. With this redesign, our goal was to enhance discoverability within different blog categories while keeping the project scope as minimal as possible. As the UX Designer for the Library’s Digital Experience Portfolio team, I collaborated with stakeholders to revamp the Blogs section, aiming to illuminate the library's vast collections and resources for patrons.

Team

UX Designer, Product Manager, 3 Engineers, with input from the Communications team.

Duration

2 months